Content and Design Marketing Manager

Remote · Contract

Hi, nice to meet you! We are Shmoody, a rapidly growing wellness app helping people with depression and anxiety feel better now, and grow over time.

What’s that, you say? You care deeply about mental health and are also a super talented content marketer and graphic designer? Boy, have we got the job for you!

Shmoody is a fast growing startup here in Austin, TX (y’all). We’re looking for our next team member to help build our mental wellness community and turn frowns into smiles from sea to shining sea!

Job Overview

Working closely under the Director of Marketing & Creative, Shmoody’s Content and Design Marketing Manager will be responsible for driving our brand's presence and reputation with engaging content across various platforms. The role involves designing digital user acquisition and brand assets, data analysis, social media management, creative initiative, and data analysis, and using graphic design skills to create a range of marketing and brand materials. 

How to Apply

Read the below, then respond to nate@shmoodyapp.com with your resume and a short paragraph about yourself. We're building an awesome team and we'd love to meet you!

Responsibilities

Design & Creative:

Design and Ideation for Marketing Materials:

• Working under the Creative Director, design visually appealing ads, social posts, and marketing materials.

• Collaborate with the wider team and departments to ensure a cohesive brand image and successful experimentation.

• Develop design assets for advertising, product launches, promotions, and a wide range of marketing needs.

• A strong design focus on growth and optimization (ASO slides for app store optimization, onboarding experimentation, and more)

• An experimental and creative approach to problem solving

• Keeping a close eye on competitor and industry design trends

Brand Consistency:

• Work closely with the Head of Product/Chief of Design, and the Creative Director to develop and maintain brand consistency.

• Brand Assets: Work closely with founders to create pitch decks for B2B usage and any other necessary branded materials.

Content Marketing & Analysis:

Analysis of Marketing Data:

• Weekly analysis of organic marketing performance (reporting on data, problem solving to meet targets, ideating to overcome challenges, navigating new organic channels)

• Utilize platforms such as Airbridge, OneSignal, Mixpanel and Ads Manager to optimize new ideas for content and improve engagement

Creative Responsibilities:

• Generate creative ideas for content, campaigns, product and marketing initiatives.

• Lead the development of compelling copy, ensuring consistency in brand messaging and tone of voice.

• Participate in brainstorming sessions and contribute to the ideation process.

B2B Relationship Development:

• Cultivate and maintain strong relationships with our B2B partners.

• Work closely with the Creative Director and our partners to develop designs and creative for joint campaigns

Social Media Management:

• Develop and work alongside the Director of Marketing & Creative to execute a comprehensive social media strategy.

• Create and curate engaging content for various social media channels.

• Monitor, analyze, and report on social media performance.

Ideation and Presentation:

• Develop innovative ideas to enhance our content marketing strategy.

• Present ideas, campaigns, and creative concepts to the Creative Director for review and approval.

Qualifications

• Proficient in graphic design tools and platforms

• Bachelor’s degree or higher in graphic design or related field

• Proven experience in content marketing, with a focus on social media management

• Strong analytical skills and the ability to derive insights from marketing data

• Proficient in graphic design tools and platforms

• Excellent written and verbal communication skills

• Creative problem solver with a passion for staying updated on industry trends

• Enthusiasm for being part of a small team with ambitious milestones

• Missionary for mental health, not a mercenary

• Local here in Austin is a bonus

• Also, no jerks. At Shmoody we have a strict no-jerks rule!

This is a full time role as a contractor. It could also be a part time opportunity for the right candidate. For a high performer the role can also quickly evolve into a permanent position with equity in the company.